Thursday, November 6, 2014

Colgate Launches its Breakthrough Technology in Cavity Protection: The Hope for a Cavity-Free Future is Here

Introducing Colgate's latest technology to win the fight against cavities

Despite continuing education on the importance of good oral care habits to prevent tooth decay,cavities still affect nearly 100% of adults worldwide. There are 9 out of 10 Filipinos who suffer from cavities (regardless of age or socio-economic background) in our country based on a research conducted recently. 

Colgate, the world's trust brand and the leading toothpaste had introduced an innovative toothpaste that makes cavity-free future possible via its breakthrough technology New Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste. It's the first of its kind, the only sugar acids in plaque--the main culprit of cavities. 

A common misconception is that sugar is the main source of cavities. However, any kind of trapped food can be culprits, practically any kind of food because of its sugar acids. Sugar acids are created in the mouth when common oral bacteria feed on starchy food residue, causing the acid level in the mouth to rise and enabling sugar acids to attack, and in the long run weakening the teeth and causing cavities. 

A large part of food in a typical Filipino household diet contains starch in everyday food staples such as rice, fruits and veggies. With the latest breakthrough from Colgate in cavity protection, the Sugar Acid Neutralizer and Fluoride protection helps to deactivate the sugar acids in plaque making it easier for fluoride to take its action to further strengthen and repair teeth, preventing cavity formation.

Give your family a chance to be cavity-free with Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer!