Rhythmical excitement is everywhere on the Philippines islands! There have been too many activities, events as well as festivities to enjoy. One may hop from one island to another and voila, the thrill never stops. Parties and sporting events can actually be combined with a little creativity. One example would be the recent FILA Philippines Polo Cup 2013, held at the Manila Polo Club.
Guests celebrities like “IT” girl” Georgina Wilson , popular eventologist Tim Yap, life-of-the-party/socialite Tessa Prieto-Valdes, Brazilian-Japanese cutie Fabio Ide were some of those who went to the Brazilian Carnival themed event held by FILA Philippines. Not to be outshine were FILA owners Mr,Butch Albert and the gorgeous Ms. Cris Albert. There have been many guests including Talentadong Pinoy Grand Hall of Famer winner, Astroboy.
The entertainment has been especially prepared to bring the concept to its full. Guarana is the country’s leading proponent of traditional and authentic Bossa Nova and Samba. The Escola de Samba de Manila, founded by the same minds behind Guarana, has taken unto itself the task of bringing Brazilian Carnival to the event with their bright, festive colors and infectious, pulsating rhythms. This is as close as we can get to an authentic Mardi Gras festival without leaving the country!
Why Brazilian Carnival?
Merely because when it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method. This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past. FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design. Fans can look forward to more of this, but taken to a whole new level.
New brands and new lines equal a new level of excitement for FILA die-hards and those just discovering the marque. The revamped range includes sport and lifestyle masterpieces for everyone.
FILA Everest – The old adage goes “tough times never last but tough people do,”. Everest is a no-nonsense brand that believes in dreaming big and doing big. It is built for those who lead the extreme active lifestyle, who regularly tread on the cutting edge, the nature adventurer; yet it remains comfortable, allowing more freedom of movement without sacrificing durability. Lightweight but protective, Everest shoes are designed to meet the performance needs of the adventurous.
FILA Outdoors – More than a brand, Outdoors is an answer to a question. It is a response to one of the deepest and most basic of human needs, the desire to bring back the simple joys and pleasures of childhood. It is the direct result of the blood that runs through our veins, and the revolutionary return of the Pinoy. It is what FILA consumers want and need.
FILA Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom. It is for the girl who takes the road less traveled. The Soul of Tiva is the mantra “follow the light.” It represents a new lifestyle and culture that loves the open sea, freedom, and nature. It follows alternative sports like surfing, diving and kiteboarding, but with less emphasis on performance and more detail on the soul.
FILA Freestyle – A new hyper brand forged by the classic timelessness of FILA Vintage and the irresistible call of FILA Outdoors. A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics. Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker. Freestyle is anything but shy.
FILA believes that sport is an artform, a combination of beauty, luxury, and passion, form and movement. Sport can be viewed as a painting in a gallery or a ballet in a theatre. Sport is inspiring and inspired. As a company founded in Italy, FILA, more than anyone, recognizes the art of sport, the importance of design, and the feel uniquely tied to it.
Fila shops are located at the following branches:
SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma, Ayala Malls Pavilion, Ayala Malls Market! Market!, Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay, Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo, NCC Mall Davao, NCC Mall Tagum, LCC Legazpi
For more information about Fila,