Saturday, March 22, 2014

Nurture Run 2014: #LetsBeReal Filipino Moms

Beauty, Brains and Breastfeeding was conceptualized with the goal to bring back the culture of breastfeeding in the Philippines. It is quite disturbing that based on a recent survey, only 47 percent (roughly more than half of Filipino mothers) prefer breastfeeding over formula milk. The said survey only showed that Filipino moms aren't being real--half of them do not give their babies the best because they prefer formula milk over breastfeeding. This is the sad truth. However, as a mom, I believe that we can do better than this. What most Filipino mothers actually need isn't just awareness, but also guidance and education regarding breastfeeding. 

It's such a good thing that through the initiatives of Beauty, Brains and Breastfeeding along with UNICEF, educating mothers on the importance of breastfeeding isn't exactly a far fetched dream. It's about time we do something to make other mothers realize that God had specifically designed our breasts to produce milk for our babies to enjoy. The Nurture Run 2014 was conceived with that thought in mind--to help more Filipina moms make the real switch--opt for the natural--choose breastfeeding over formula ones. 

The Nurture Run 2014 will be held on April 13, 2014 Sunday from 5:30 am to 10:00am at the Quezon Memorial Circle. Participants have an option either to cover 3km or 5km. Race kits costs Php450.00 inclusive of the race bib and Nurture Run shirt. The event is co-presented by UNICEF, International Labour Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and the Department of Health (DOH) in coordination with venue-host the Quezon City Government. 

Let's join hands to give Filipino children the most genuine form of care and nutrition through breastfeeding. Help us to raise funds to initiate support in breastfeeding in emergency and to establish more public lactation stations. Save the date and help us to spread the word by joining the Nurture Run 2014! 

Pre-register at 
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