September marks the month-long commemoration of Alopecia Areata
awareness worldwide. Alopecia areata is a condition when hair loss occur due to
faults in the immune system attacking the hair follicles which results in
partial or total loss of hair on the head and other parts of the body.
Leading this year’s celebration in the country is Alopecia
Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She
has been championing the cause of empowering citizens with this condition.
Abby is no stranger
to alopecia, having been diagnosed with alopecia areata since she was four
years old. Abby’s decision to come out in public with her condition was a major
turning point in her life.
On September
2012, Abby decided to start an online campaign in time with Alopecia Awareness
Month by inviting family and friends to pose with the double “A” (inverted “V”)
sign using their fingers on the photo sharing site, Instagram. It quickly
caught on and Abby was overwhelmed by the response from netizens, with over a
thousand photo contributions to date.
This paved
the way for the beginnings of Alopecia Philippines. It aims to raise awareness
about alopecia and correct common misconceptions and perceptions about it,
provide encouragement to people afflicted with it, and create an online support
community for them.
Inspired by
Abby’s honesty and courage, men and women, kids and teens from different walks
of life began sharing their own stories and struggles living with alopecia.
What started out as a group of ten is now more than 300 members strong and its
Facebook page – Alopecia Areata Awareness, draws followers from all over the
world.
Novuhair has
been supporting the cause for Alopecia Philippines through Abby Asistio. Abby
have been using the brand continuously since March 2013 and she has only
praises to share using the product.
Nature has
provided a safe and effective answer to hair loss and scalp disorders. Novuhair
is the only topical scalp lotion in the market that has the highest
concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair
is a homegrown, proudly Philippine-made product that is globally competitive.
Novuhair
Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug
Stores and other leading drug stores nationwide. For more information visit
www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official,
Instagram: @NovuhairOfficial and follow it on Twitter at @NovuhairNatural. You
may also call the Novuhair hotlines at 4136570 and 09228830575 and order online
at Lazada and regaloservice.com.
Abby Asistio
Alopecia Awareness Youtube Link: https://youtu.be/18z01PGOW0w
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